Chinese e-commerece giant, Ali Baba to enter gaming industry
Mar 19, Beijing: The Chinese e-commerce giant Alibaba is expanding its business into the digital gaming area. The company plans to invest a billion yuan ($145 million) into mobile game distribution.
According to reports, the Alibaba Digital Media and Entertainment Group, one of the company’s subsidiaries, has gone into partnership with the Russian Mail.ru Group, Dutch TFJoy, Chinese ONEMT and Efun to establish the Global Strategic Alliance of Game Distribution, according to the unit’s president Simon Shi.
But the the ambitious goal might become a challenge even for Alibaba, CNBC reports as game developers need to pass the government censors before the game can be uploaded online.
Meanwhile, the Alibaba Group Holding Limited also plans to set up a regional distribution hub in Malaysia to cater to its fast-growing business in the region.
According to Reuters, the hub would be sited within KLIA Aeropolis, a 24,700-acre development led by airport operator Malaysia Airports Holdings Bhd (MAHB) that is expected to generate more than 7 billion ringgit ($1.58 billion) worth of domestic and foreign investments.
Alibaba executive chairman Jack Ma and Malaysian Prime Minister Najib Razak are expected to announce the plans at an event in Kuala Lumpur next week, the sources said.
The Oslo Times International News Network